PERSONAL BRANDS
Brand strategy for midlife leaders and founders building a platform, a practice or a new venture.
This isn't self-promotion. It's reputation: being clear about what you stand for, generous with what you know and easy for the right people to find. Done well, it becomes your legacy.
Is this you?
Your experience is the foundation.
What will you build on it?
01
Entrepreneurs & Founders
You're building something that's meaningful to you.
It draws on everything you've learned so far. Now it needs a brand that tells that story.
02
Executives & Leaders
You're ready to share what you've learned.
Your experience has value beyond any one role. Now it can shape more people, in more ways.
03
Visionaries & Reinventors
You're creating something new.
The idea has been with you for a while, and it's taking shape. Now it needs a voice.
04
Experts & Advisors
Your wisdom is the work.
People already come to you for insight. Your brand should reflect the depth of what you offer.
Your path
From expertise to influence
Four stages, each building on the last. Start where you are.
01
Direction · most start here
Your next act
What do you want to be known for, and why now?
- Values & purpose
- Strengths & expertise audit
- Vision for your next chapter
You leave with
A Strategic Direction Brief
02
Distinction
Your point of view
Who is it for, and what can only you say?
- Positioning & audience
- Signature story
- Topics & messaging you own
You leave with
Positioning & Messaging Playbook
03
Expression
Your platform
How should you look, sound and show up?
- Personal brand identity
- Website, bio & LinkedIn
- Speaker kit
You leave with
A platform ready to launch
04
Momentum
Your reputation, in motion
How do the right people find you, and keep finding you?
- Content & thought leadership
- Podcasts, media & speaking
- Launch & visibility plan
You leave with
Visibility that builds over time
Rooted in your values · See everything included in How I Work
Ways to work together
Meeting you where you are
Start with Direction
A focused engagement for when you know something's next but not yet what. Most personal brand work starts here.
Full personal brand
All four stages, from your next act to a platform that's live and working. One engagement, one plan.
Strategic advisory
Regular sessions to keep you focused and moving forward as your work grows. A thinking partner, on call.
Bringing this work to your leadership team? See Leadership & Culture →
What will you build next?
Let's talk about where you are, what you're creating, and how to bring it to life