Brand strategy for
people in midlife.

Tracy Glass has spent three decades building brands, from start-ups and emerging companies to household names like Mr. Coffee, Sunbeam, Snapware and Teva.

Her work spans brand and marketing strategy, creative, communications and experiences. She also spent nearly a decade with International Housewares Association, working at the intersection of brands, retailers, media and consumers.

Today, through Shift Brand Lab, she brings that breadth of experience to people and organizations responding to a fundamental shift in how we work, live, connect and define what matters.