Strategic brand
consulting for a
longer-lived world

Helping people, businesses and organizations build stronger brands in the growing longevity economy.

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If Americans 50+ were a country, they would be the third largest economy in the world

The 55+ population holds more than 70 percent of U.S. household wealth, yet only 10 percent of marketing budgets are aimed at them. And they're working, launching and leading longer than any generation before them.

Where others see a demographic, Shift Brand Lab sees a market rewriting the rules of age, work and lifestyle. As a strategy-first brand consultancy, Shift Brand Lab supports the leaders, companies and organizations build relevance and sustainability in the longevity economy.

Ready to make the shift?

Start with a 30-minute conversation about where you are and where you want to go.

Book a Call

or email tracy@tracyglass.io