SHIFTBrand strategy focused on midlife.
Building brands for midlife — the leaders shaping it and the organizations serving it.
Let’s TalkA longevity-powered future will reward those already building for it.
If Americans 50+ were a country, they’d be the third-largest economy in the world. They hold most of the nation’s household wealth, yet they remain the most overlooked market of our time.
And they’re far from finished. More are choosing to keep working, building and leading.
Shift Brand Lab helps midlife leaders design their next chapter and organizations create values-driven brands, cultures and communities that connect with the 45+ market.
Sources: AARP; Federal Reserve; EBRI.
Design for what’s next
MEET TRACY
Tracy Glass has spent three decades building brands, from start-ups and emerging companies to household names like Mr. Coffee, HoMedics, Fellowes, Snapware and Teva.
She has led brand and marketing strategy, creative direction, digital marketing, public relations and experiential events for brands at every stage. She also spent nearly a decade with the International Home + Housewares Show, serving both trade buyers and consumers.
Today, through her work at Shift Brand Lab, she also brings that experience inside organizations with consumer insights, brand coaching, culture work and workshops.
Ready to make the shift?
Start with a 30-minute conversation about where you are and where you want to go.
Book a Callor email tracy@tracyglass.io