Building brands for
the age of longevity
Brand strategy for people 50+ building what’s next—and the businesses and communities they lead.
Longer lives mean more chapters.
New careers. New ventures. Stronger communities.
Personal Brands
For career changes, fresh ideas, and making your experience more visible.
Learn more →Venture Brands
For people turning experience into a business, independent practice, or something new.
Learn more →The longevity economy
150 million
jobs worldwide will shift to workers 55 and older by 2030.
Source: Bain & Company, “Better with Age,” 2023
Recent work
Ideas brought to life
Personal Brand
The Healing Catalyst
A personal brand, podcast and content platform built around one clear voice on healing.
Visit site →Venture Brand
Nora Collective
An AI-driven women’s health initiative focused on coaching, editorial and community.
Coming soon
Community Brand
First Year Forward
A personal growth-focused divorce support community offering peer support circles, workshops and an alumni network.
Visit site →Selected brand experience
Brands and organizations Tracy Glass has worked with over three decades.
Bialetti Blix Coleman Cuddl Duds Cuisipro EFT Universe Fellowes Good Cook Grillmaster High Hopes HoMedics International Housewares Association Leo Burnett Mr. Coffee Snapware Sunbeam Teva The Inspired Home Trudeau Wings Credit Union
What will you build next?
It starts with a conversation.