Who this is for
Consumer Brands
Employers
Associations
Nonprofits & Foundations
Why it matters
3rd
Americans 50+ would be the world’s third-largest economy.
AARP, The Longevity Economy® Outlook 2026
70%+
of U.S. household wealth is held by people 55+.
Federal Reserve
5–10%
of marketing budgets are aimed at people 50+.
Harvard Business Review, 2020
Markets served
Consumer products & retail
- Home, kitchen and housewares
- Personal care, health and beauty
- Family and pet products
- Outdoor, sports and adventure gear
Healthy lifestyles & wellness
- Healthcare providers and medical tech
- Fitness, nutrition and personal transformation
- Healthy aging support and services
Personal & professional development
- Management and business consulting
- Marketing and creative services
- Legal, financial and accounting services
- Industry associations and certifications
- Continuing education and training
- Career coaching and encore careers
Social impact & advocacy
- Nonprofit and foundation initiatives
- Social enterprises and conscious brands
- Civic engagement and policy organizations
Sustainable living & tech
- Green building and renewable energy
- Smart home technology
- Multigenerational community planning
- Eco-friendly home and garden products
- Urban planning and infrastructure
Travel, leisure & hospitality
- Sustainable tourism and ecotourism
- Multigenerational resorts and experiences
- Accessible and wellness-focused hospitality
How Shift Brand Lab helps
Foundation
Clarity & Distinction
- Brand Discovery
- Vision & Purpose
- Brand Positioning
- Strategic Roadmap
Expression
Identity & Storytelling
- Brand Story & Messaging
- Verbal & Visual Identity
- Creative Direction
- Website & Digital Presence
Alignment
Values & Culture
- Mission & Values
- Leadership & Team Alignment
- Employee Experience
- Workshops & Training
Amplification
Community & Engagement
- Thought Leadership Platforms
- External Communications
- Strategic Partnerships
- Community & Gatherings
Ways to work together
Strategy Engagements
A defined project with a finish line.
Best for
A launch, a rebrand or a new chapter
Includes
One capability, several or a full brand build
Ongoing Advisory
Senior counsel as you build and grow.
Best for
Leaders who want a thinking partner
Includes
Guidance, insight and creative direction
Facilitation & Training
Workshops that move groups forward.
Best for
Leadership teams, boards and associations
Includes
Workshops, offsites, trainings and keynotes
Ready to make the shift?
Most projects begin with a 30-minute call.